and the groom said it fulfilled his bride's every need. >> i wants her to take her time, today is her day and i want her to enjoy it and if she stops and looks at shoes i'll be waiting for her when she's done. >> reporter: and with that attitude, towards shoe shopping that man is certain to have a happy marriage, happy wife, equals happy life. martha: she seems like a very nice guy. we like that guy! talk to me about the cost. it is cheaper, right. >> well, of course. the popular wedding web site, says the average cost of a wedding is $18,000. and, if you cut out the cost of the location of the ceremony you certainly are saving thousands of dollars, and, other wedding experts say there are plenty of pluses, to doing something a little different. >> a lot of benefits for couples is to have a truly unique, one of a kind wedding and get married, in a place that has significance to them and can save a lot of money, either they get to host their wedding there for free or get a special bonus from the companies themselves. >> and other popular wedding retail spots include walmart, taco bell, mcdonald'